He then acquired the license to use Disney characters on playing cards to drive sales. The company then began to experiment in other areas of business using newly injected capital during the period of time between 19. It also set up a love hotel chain, a TV network, a food company (selling instant rice) and several other ventures.
In 1963, Yamauchi renamed Nintendo Playing Card Co. In 1966, Nintendo moved into the Japanese toy industry with the Ultra Hand, an extendable arm developed by its maintenance engineer Gunpei Yokoi in his free time.
Nintendo of America president Minoru Arakawa managed a deal to bundle the popular third party game Tetris along with the Game Boy, and the pair launched as an instant success.
In 1989, Nintendo announced plans to release the successor to the Famicom, the Super Famicom.
Based on a 16-bit processor, Nintendo boasted significantly superior hardware specifications of graphics, sound, and game speed over the original 8-bit Famicom.
While the Laser Clay Shooting System ranges had to be shut down following excessive costs, Nintendo had found a new market.
The handmade cards soon became popular, and Yamauchi hired assistants to mass-produce cards to satisfy demand.
In 1956, Hiroshi Yamauchi, grandson of Fusajiro Yamauchi, visited the U. to talk with the United States Playing Card Company, the dominant playing card manufacturer there.
Proven to be popular, the design was patented by Nintendo.
It later earned a Technology & Engineering Emmy Award.
In 1983, Nintendo launched the Family Computer (colloquialized as "Famicom") home video game console in Japan, alongside ports of its most popular arcade titles.